Mobile Marketing Glossary - Start.io - A Sell-side Omnichannel Advertising Platform

A

Ad Fraud
Active User
Ad Exchange
Ad Server
A/B Testing
Ad Revenue
Advertising Pricing Models
App ads.txt
App Key Performance Indicator (KPI) / Metrics

App Life-Time Value (LTV)
App Rating
App Re-Engagement
App Store Optimization (ASO)
Apple App Tracking Transparency (ATT)
ARPDAU
Average Revenue Per User (ARPU)

B

Banner Ads

C

California Consumer Privacy Act (CCPA)
Connected TV (CTV)
Contextual Ad Targeting

Creatives and Ads

D

Data Management Platforms (DMPs)

Demand-Side Platforms (DSPs)

F

Fill-Rate

First Party Data

G

General Data Protection Regulation (GDPR)
Google Ad ID (GAID)

Google Privacy Sandbox

H

Header Bidding

I

Identifier for Advertisers (IDFA)
IMPDAU
Impressions
In-App Advertising

In-app bidding
Interactive Advertising Bureau (IAB)
Interactive Mobile Ads

L

Latency

M

Mobile Ad ID (MAID)
Mobile Ad Viewability
Mobile App Ads
Mobile App Developer and Mobile App Publisher
Mobile App Engagement
Mobile App Growth

Mobile App Retention
Mobile Audience
Mobile Data Privacy
Mobile Operation Systems
Monetization SDK

N

Native Ads

P

Private Marketplace (PMP)

Programmatic Media Buying

R

Real-time Bidding (RTB)
Return on Ad Spend (ROAS)

Rich Media Mobile Ads

S

Sellers.json
Software Development Kit (SDK)
Supply Path Optimization (SPO)

Supply-Side Platforms (SSPs)

U

User Segmentation

Cookie	Duration	Description
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