Curation:
The Future of Omnichannel Programmatic
Curation is the process of pairing data to inventory
to drive effective results for advertisers in a cookieless world.
Traditional programmatic media buying uses basic targeted audience across app inventory, whereas curation develops supply portfolios that match data to inventory.
This enables advertisers and media buyers to target audiences more accurately across mobile apps via pre-packaged (‘curated’) supply that can be activated quickly and efficiently.
Curation with Start.io
Single partner for Supply and Audience curation
Quick and Easy Activation via PMP across all major DSPs
Unparalleled Reach and Scale globally from Start.io Audiences and proprietary Search Intent targeting
Start.io’s Curation
Scale
Direct supply at scale from premium publishers
Accuracy
360-degree costumer targeting from 20+ mobile device signals
ROI
Curated supply and audiences with both buy and sell side optimization levers to maximize ROI
Programmatic Curation:
Curation is the process of pairing audiences to inventory to drive effective results for advertisers. Curation enables advertisers and media buyers to target audiences more accurately across digital channels while leveraging 1st party mobile data signals that can be activated quickly and efficiently.
